The market is a very fickle and unforgiving arena. Sometimes it doesn’t matter if you can offer up $125.5bn worth of revenue, if the herd want a cloud-based meme coin, then you’re swimming upstream.

And so while the flavour of the month seems to be a picture of a Shiba Inu dog pasted onto a gold coin (famously known in the cryptosphere as DOGE), I’d like to take a moment and delve into the credentials of a slightly more traditional asset class – one whose profits can be spent in a pub for instance.

Without further ado, here are my 4 reasons why Amazon should be on your watchlist!